The reasons to own a LINE-X keep rolling in

Business and passion combine when you own a LINE-X automotive franchise. From category innovation to massive market opportunities, these are just a few reasons LINE-X is the franchise opportunity for you.

Overseeing work on a truck

Join an automotive franchise leader with the components you need to be successful.

open road

A wide-open road ahead

Access a large, booming market segment with desirable customer demographics.
  • You’ll get access to a large, booming market segment that is part of a larger $20B automotive parts industry.
  • Our desirable customer demographic is comprised of affluent, loyal customers who love customizing their vehicles.
  • Upfitting trucks, vans and SUVs is a market segment that’s growing rapidly, and with a LINE-X Franchise you’ll be uniquely positioned to take advantage.
LINE-X Truck illustration

A Superior Model

Our business model features opportunities for diverse revenue streams and proprietary products.

  • Our business model delivers opportunities for diverse revenue streams to grow your business. You’ll have access to national accounts from a dedicated relationship team directed to your location. Specialized fleet accounts bring recurring business from large-scale operations with specific vehicle needs.
  • There’s no industry experience needed. We surround you with training and ongoing support innovations like our LINE-X University and state-of-the-art shop management system that handles scheduling, inventory, and sales allowing you to sell more services and create loyalty to dominate your market.
Leading the way X

Leading the way

A proven system and a powerful network of Franchisees provide a scale advantage in buying, product assortment and business support that local competitors can’t touch.
  • We’ve been leading the industry in North America for over 30 years with a proprietary bed liner product and process. With over 350 unique products (and growing) we have what consumers want today and into the future.
  • Thanks to our volume and size we can source product and supplies at a lower cost that supports your bottom line growth. We have a proven process and marketing to effectively manage and grow your business.
  • Our seasoned leadership team knows the automotive industry and have built a team to help Franchisees have what they need to be successful, so you’ll always be in the know.
meet leadership team

Franchise experience you can count on for support.

Blair Boggs

Blair Boggs

President
George Lezon

George Lezon

Executive Vice President
Blain Babb

Blaine Babb

Vice President, Procurement & Supply Chain
Matt Labuda

Matt Labuda

Vice President of Marketing
Tim Tyrka

Tim Tyrka

Director of Franchise Development
Matt Williams

Matt Williams

Vice President, Data & Insight
George Lezon

George Lezon

EXECUTIVE VICE PRESIDENT​
Michael McAllister

Michael McAllister

Vice President, Operations
Blain Babb

Blaine Babb

Vice President, Procurement & Supply Chain
Matt Labuda

Matt Labuda

Vice President of Marketing
Tim Tyrka

Tim Tyrka

Director of Franchise Development
Matt Williams

Matt Williams

Vice President, Data & Insight

Take advantage of a growing vehicle upfitting market.

  • Just about any light truck, Jeep or SUV can be upfit with a wide variety of aftermarket products.
  • Light trucks account for 78% of all vehicles sold in the U.S. today, and will hit 82% by 2028. That’s nearly 10M new pickups and light truck vehicles on the road every year**.

$50.5B

The specialty-equipment automotive aftermarket business is expected to boom to $50.5B by 2030*, with a forecast 30% annual industry growth.

"The shift toward light-truck sales continues in the new-vehicle market, and those pickup and utility vehicles are great platforms for accessorization."

– SEMA Market Report

*Source: SEMA | **Vehicle sales: Bureau of Transportation Statistics (U.S. Department of Transportation)

Take a look inside a typical LINE-X showroom.

Group